The NSPCC use the latest charity SMS service where 100% of the revenue generated goes to their Charity - so a £5.00 SMS donation generated by sending a message to the short-code stays £5.00 and is not dipped into by the mobile operators.
In order to generate additional income NSPCC turned to bemoko to develop a perfectly optimised mobile web form, which people donating via SMS would receive giving them the ability to qualify for Gift Aid, which on average generates 71p extra!
"Our biggest challenge was finding a company that understood mobile as well as web, bemoko solved all our issues and delivered a fantastic experience in just a few days."