Macmillan knew their mobile audience needed a better user experience. Opening up a mobile channel would allow Macmillan to explore new, different and more direct, personalised and localised interactions with customers. bemoko was chosen through competitive tender, against stiff competition, to deliver the mobile site for Macmillan.
"Not only were bemoko able to deliver a live prototype in 6 weeks, and a comprehensive solution thereafter both on time and in budget, they have also delivered a platform (bemokoLive) that will enable us to grow our mobile services far into the future."
The Macmillan mobile site is a finalist in both best mobile site and best charity campaign in the Effective Mobile Marketing Awards.
